WHAT IS FAIR TREES?

Fair Trees Christmas trees are sold all over Europe. The Fair Trees brand means Fair Trade, which will keep your conscience clear for Christmas. When you buy a Fair Trees Christmas tree, it comes with the guarantee that all human and natural resources have been taken into consideration to the highest possible extent.

The Fair Trees brand has been certified by Fair Trade Denmark. Fair Trees Christmas trees are grown from seeds provided by Fair Seeds, a member of the World Fair Trade Organisation.

With your Fair Trees Christmas tree purchase, you will help ensure education, health measures and general development for the people of Georgia – one of the poorest countries in Europe and the location for the collection of Christmas tree seeds.

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WHY PEOPLE MATTER

The difference between a Fair Trade Christmas tree and a standard Christmas tree.

Fair Trees Fund focuses on practical improvements in the lives of cone pickers and their communities. Its work includes professional climbing and rescue training, first aid, occupational health arrangements, a free dental clinic for children, university scholarships and opportunities for local young people.

The Fund operates its own dental clinic in Ambrolauri, established in 2016. According to its 2025 Annual Project Report, the clinic provided 1,419 free dental treatments for children in 2025.

“I’m thrilled that Fair Trade, by way of Fair Trees, has reached the poor cone pickers in Georgia. Fair Trees is a wonderful project that helps improve the lives of many people in remote areas of Georgia.”

Katie Melua, Georgian-born singer

HOW THE MODEL WORKS

We support the local community

The Fair Trees® model links eligible sales with agreed contributions to Fair Trees Fund. Licensed growers work under contractual requirements covering product origin, cultivation, replanting and checks. The Fund uses the support it receives for programmes in Georgia and reports on its activities in its annual project reports.

Fair Trees contributes to the following community measures:

Improving living and working conditions locally in Georgia

Decent working conditions for Georgian cone pickers

Environmentally friendly Christmas tree production

WHO CAN TAKE PART?

It’s not only about decent conditions for the cone pickers…

Christmas tree growers, including existing producers in the United Kingdom, can enquire about joining the Fair Trees® programme. Participation is subject to a licence agreement and the relevant production and traceability requirements. Retailers can explore the model with their existing suppliers.

FOLLOW AND SUPPORT US

You can stay updated on new Fair Trees initiatives here and on our Facebook page.

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BUY YOUR CHRISTMAS TREE

Find a list of current Fair Trees dealers here:

Buy Fair Trees